Wednesday, July 27, 2011

Uncle Miltie speaks wise

I came across something on Longreads, which is a great site for interesting articles on the web. I guess Milton Glaser has a website, well of course he would; and one of the things he posted is an excerpt from a talk he gave to AIGA in 2001. The whole thing is fun to read and makes a lot of sense. I always thought Glaser to be a brilliant designer and promoter of his whole brand, so much that we still see around NYC is his work or greatly influenced by it. The I (heart) NY campaign for one.

The piece is worth a read and I'll just quote one paragraph here that I thought was funny.

Being a child of modernism I have heard this mantra all my life. Less is more. One morning upon awakening I realised that it was total nonsense, it is an absurd proposition and also fairly meaningless. But it sounds great because it contains within it a paradox that is resistant to understanding. But it simply does not obtain when you think about the visual of the history of the world. If you look at a Persian rug, you cannot say that less is more because you realise that every part of that rug, every change of colour, every shift in form is absolutely essential for its aesthetic success. You cannot prove to me that a solid blue rug is in any way superior. That also goes for the work of Gaudi, Persian miniatures, art nouveau and everything else. However, I have an alternative to the proposition that I believe is more appropriate. ‘Just enough is more.’

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